marketing
website content
As head of Cendyn's content team, I helped create websites for some of the largest hotel and resort brands in the world. The content celebrated each client's unique branding, generated traffic through SEO optimization, and guided users toward conversion.
Brand Books
We created beautiful style guides that gave each client an individual identity and served as a resource they could use both internally and with other agencies.
DISPLAY and social ads
I oversaw the creation of a wide variety of marketing assets, including display ads, native ads, paid social, and organic social, all designed to grab attention and generate clicks.
EMAIL and CRM
CRM-related marketing was one of our key offerings, using data to drive targeted emails. We created email promos, newsletters, and triggered sends designed to recapture lost business.
web, video, and social
As part of the editorial team, I helped create website content, marketing campaigns, and ongoing social media content.
additional projects
